Become an official California Roots Ambassador

Join our community, bring your friends to California Roots and earn free tickets and experiences

How it works


The California Roots Ambassador program is for our favorite fans

As an Ambassador, you’ll gain access to complimentary tickets and amazing experiences with your friends

Join the official Ambassador program

Apply now! It's free, quick & easy.

Bring all your friends

For every friend you bring to event, we will reward you with points to spend in the reward shop

Use your points on the rewards you want

For 11000 points, you can claim (2) Early Entry Passes or a Food Pass - the choice is yours

The more you sell, the better the perks

Sell 6 tickets and you will have enough points for a GA ticket. Sell 19 more to grab coffee with the producer(s) and for 30 you can experience Side Stage Viewing for you and a friend

About California Roots

California Roots isn’t just a music festival; it’s a movement. It’s a way of life.

It delivers a cosmic blend of good vibes, true happiness, family, peace, love and joy to all who enter. When Jimi Hendrix torched his guitar at the Monterey Pop Festival in the late ‘60’s, he changed the way an entire generation looked not only at music festivals, but life itself. It is out of this same pure energy–the energy of natural and peaceful rebellion–that California Roots was born. We discovered the ecstasy that culminates from listening to awesome music, smiling at your neighbors and dancing with strangers; California Roots is about living life to the fullest.

Ready to get started?